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BUBER, R., GADNER, J. y RICHARDS, L. (2003): Applying qualitative methods to marketing management research, New York, Palgrave MacMillan CARSON, D., GILMORE, A, GRONHAUG, K, y PERRY, C. (2001): Qualitative marketing research, Thousand Oaks, Thousand publications DANZIGER, P. (2001): Luxury purchase behavior: the psychology of discretionary spending, Ithaca, Paramount market publishing DANZIGER, P. (2002): Why people buy things they don´t need, Ithaca, Paramount market publishing DAYMON, C. y HOLLOWAY, (2002): Qualitative research methods in public relations and marketing communications, London, Routledge EREAUT, G. (2002): Qualitative market research, Thousand Oaks, Sage publications GOBE, M. (2002): Emotional branding: the new paradigm for connecting brands to people, Ithaca, Paramount market publishing LINDSTROM, M. y SEYBOLD, P. (2003): BrandChild: Inside the minds of today´s global kids: understanding their relationship with brands, Ithaca, Paramount market publishing MARIAMPOLSKI, H. (2001): Qualitative market research: a comprehensive Guide, Thousand Oaks, Sage publications McNEAL, J. (2000): The kids market myths and realities, Ithaca, Paramount market publishing MITCHELL, S. (2000): American attitudes: who thinks what about the issues that shape our lives, Ithaca, Paramount market publishing MORRISON, M., HALEY, E., BARTEL SHEENAN, K. y TAYLOR, R. (2002): Using qualitative research in advertising: strategies, techniques and applications, Thousand Oaks, Sage publications QUINLAND, M. (2003): Cracking the code for what women want and how they buy, Ithaca, Paramount market publishing SAYRE, S. (2001): Qualitative methods for marketplace research, Thousand Oaks, Sage publications WALLE, A. (2000): Qualitative research in intelligence and marketing: the new strategic convergence, Westport, Quorum Books WALLE, A. (2000), Rethinking marketing: qualitative strategies and exotic visions, Westport, Quorum Books ZOLLO, P. (1999): Wise up to teens: insights into marketing and advertising to teenagers, Ithaca, Paramount market publishing

 

 

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Eduardo Montesinos
MC Research / Técnicas de Grupo